Keyword Research for SEO is an essential process in website optimisation and is the ultimate tool for ranking in search engines
Initial Keyword Research for SEO and Free Website Audit
Our initial Free website audit includes keyword research for SEO for your most important keywords. This will give us an idea of how your website is performing and how your ‘wish-list’ of keywords is performing against your competitors.
What do we mean by ‘Keyword Research for SEO’? – Your business is unique and you will have in your mind the top 10 ‘keywords’ or phrases of products or services that you are competing in or subliminally would like to compete with the big brands or major competitors with.
Keyword research provides you with specific search data that can help you answer questions like:
- What are people searching for?
- How many people are searching for it?
- In what format do they want that information?
We discuss this data in depth with you at the initial consultation. This gives you an insight into how you are currently performing on the keywords and against your competitors. You will be surprised at how much information the data will give you. You will learn something new about your business at this consultation.
Broaden the Keyword Search – What terms are people searching for?
You may have a way of describing what you do, but how does your audience search for the product, service, or information you provide? Answering this question is a crucial first step in the keyword research process.
At Searchmatix we think out of the box because we know that good quality keywords do not always have the most traffic. You need a mix of keywords with a high search volume and other keywords that have a longer ‘tail’ where the searcher is asking the question – where, why, what, how? Sometimes the search volume is smaller but the quality is better and often leads to a better quality enquiry and therefore a better conversion.
Diversify
It’s important to note that entire websites don’t rank for keywords — pages do. With big brands, we often see the homepage ranking for many keywords, but for most websites this isn’t usually the case. Many websites receive more organic traffic to pages other than the homepage, which is why it’s so important to diversify your website’s pages by optimizing each for uniquely valuable keywords.
Integrate keywords into content marketing
It’s important to thoroughly research the keywords for your business at the beginning of the process as this feeds into the content marketing on optimization process of digital marketing.