Search Engine Marketing or Pay Per Clicks (PPC) is Google and Bings advertising platform.
PPC allows you to achieve a ‘quick’ win on search rankings. Paying to advertise your business, organisation or brand to appear at the top of the search engines for targeted keywords. Search Engine Marketing (PPC) is a short term strategy. Advertising on Google especially, can be costly, depending on the competitiveness of the keyword you are targeting. However, PPC does allow you to gain a presence ahead of the competition while we work on your SEO strategies. After all, the aim ultimately is to rise through the search rankings organically. Reducing your spend on paid advertising.
Google’s and Bing’s paid advertising platforms sophistication allows for demographic profiling and geo-targeting. This means that spend can be carefully targeted to areas where you know you will get a high return on investment.
At Searchmatix we have many years experience of managing paid per clicks campaigns. High return on investment success rates, with quality of enquiries matching quantity. We will not waste your valuable budget! Having spent hundreds of thousands of pounds of our own money over the years on PPC on our own businesses. We have tried and tested practices to ensure that budget is never wasted and maximum return is gained.
Managing your PPC campaigns involves talking to you about the who, what, why, where so that we target campaigns and micro manage. Our aim is to get the campaign(s) right first time. We don’t waste spend on continual testing for Google to swallow up with no return.
Unlike other larger agencies who take a percentage of your budget as a fee, we charge and initial set up fee and a small monitoring fee thereafter. This means you can be secure in the knowledge that your budget for PPC is maxed out and you monitor how we are performing.