Technical SEO
Win the technology battle
Techincal SEO is about ensuring all the code is regular. At their heart, search engines is computer software, written by programmers. This means that your site needs to avoid ‘bugs’ that could hamper your search performance. Technical SEO also allows you to capitalise on the opportunities technology offers.
What is Technical SEO?
Technical SEO does not have to be the ‘black art’ that so many seo experts would like us to believe. Simply put, it is about ensuring that the sites ‘engine room’ (the code) has limited issues. This is so the search engines robots, spiders and crawlers can assess the code based on their algorithms. Make an assessment and place your site at a higher ranking based on it’s relevance for the specified keyword.
As much as we like to believe our website to be the best and Mr Google is only looking out and assessing us as being brilliant, your rose tinted glasses are about to be shattered!!
Sadly, Mr Google is in fact a cold hearted robot who isn’t that interested in you and will only look at you as one of millions of others all vying for his attention.
Put simply, technical SEO looks at indexation issues, broken links and crawl anomalies. This is the first step to ensuring your site’s health is clear of any issues which may impede it’s way to ranking for your important keywords.
What do we do?
We monitor your site for the obvious glitches and errors that can occur in website development or are overlooked. Once your website is launched, we ensure that those pesky 404 errors or 301 re-directs are not clogging Googles ability to crawl your site effectively.
As Google now monitors mobile speed usability, we’ll also give you the heads up for site speed status. This means that you can make the right decisions for your site (and company’s) future goals.
We use Google products, like Search Console and Analytics, as well as Third-Party Tools,. This is the first step to monitoring and managing your website’s health. Once this is achieved we can then move on to optimise the website based on the strategy agreed at the beginning.