Local Search Engine Optimisation is a necessary tool for finding your business, whether you are a ‘bricks and mortar’ or ‘on-line’ business. A local presence for your website is required if you are targeting locally or nationally.
Think of your website as your shop front. Why would a customer come into your shop and stay to browse, against the next website. Ensuring your website has engaging relevant content is a priority, along with a pathway that allows the customer to link from page to page. Structure is important so think critically about how you would approach your website and business if you were the customer. What would you look for?
For a business that trades locally it is imperative you have a My Google Business listing. This is FREE to set up and if optimised carefully you can ensure top rankings for local searches for your business’ keywords. A My Google Business listing means you keep in touch with your customers and provide information on product or services updates.
As competition to drive footfall to town centres intensifies and there is less incentive to shop locally, how do you ensure you drive customers to your location? The answer is – think outside the box! A cliché but looking at your busines from an alternative perspective and asking yourself awkward questions such as, why would someone visit my business? Are my products and/or services relevant? what are my customers/potential customers looking for? What image do I reflect? What is the competition doing? Will help you drive your business to develop for delivering growth. Once you have identified your unique selling points, we will help identify the right keywords to target your core customer base and maximise on-page optimisation to ensure your copy is relevant and targeted.
The world is changing fast and utilising your website as a multi-channel source of revenue building and enquiries allows you to target customers not just locally but draw from a wider demographic, target market and wider locality. Local SEO allows visitors to value your proposition as a ‘go to’ source for buying your products or services and ensure you are a destination establishment.
How can Searchmatix help?
As an experienced retailer, having worked in ‘blue-chip’ retail for over 15 years and running a business supplying a ‘blue-chip’ retailer for a full-service product for over 25 years, we have extensive experience of understanding retail and how search engine optimisation can benefit your enterprise. Entrepreneurs at heart, we think outside the box for you and will put a perspective on your business that others do not have the knowledge or experience to deliver.
Working with small and large organisations, products, or services, we will give you a proposition that will work directly for you to ensure visibility and drive the right customers to your store, location, and website.
We will manage your website; listings and citations (reviews) to ensure it is targeted and relevant to attract the right customers so that you will see a growth from your seo investment.